While there is only one FDA-approved prescription on the market, which is Latisse, there are more and more over the counter products available and the market for eyelash growth serums in the U.S. was valued at around $280 million and is growing at a rate of 5%, year over year.
“Long, healthy-looking lashes make the eyes look full and make women feel beautiful and young,” New York City dermatologist Dr. Michele Green notes in the article. She also talks about how eyelash growth serums work – for example, Dr. Green explains “Everyone is born with a predetermined number of hair follicles,” and that “each individual eyelash is programmed to grow to a certain length, then fall off. However, using products that contain [certain] ingredients can extend the [growth phase] of the hair follicle.”
Learn more about how a typical eyelash life cycle happens over the span of three stages, along with best practices for using eyelash growth serums and how long it might take to see results at https://www.realself.com/blog/2019/07/26/best-eyelash-growth-serums