As the year winds down, our team reviews the top dermatology trends from the year and compares stats on what procedures and treatments have been popular in 2017, versus our 2016 dermatology trends and predictions.
Last year we predicted that Skin treatments would increase, and terms such as “skin lightening” became much more popular in 2017, while “Laser Treatment” terms continue to do well overall. On the other hand, one of the biggest increases in 2016 was for “Kybella” – but in 2017, searches and traffic for Kybella decreased drastically.
Once the advertising and publicity for Kybella subsided, so did the inquiries about the treatment. Publicity certainly helps, as we continue to see CoolSculpting be one of the top options overall. However, its not just about publicity, as some of the top queries involved more general matters, such as PRP (Plasma Rich Protein) treatments for hair along with acne scar treatments, which were among the most popular queries in 2017.
The Top 10 Dermatology Treatments in 2017
Our most popular treatments of the year were as follows:
- PRP Hair Treatments
- Acne Scar Treatments
- Skin Lightening (new entry)
- Stretch Marks & Scars
- African American Skin Treatments (new entry)
- Asian Skin Treatments
- Chemical Peels
Noting that more and more people are looking for skin treatments that work with their type of skin, both Asian and African American skin treatment pages were very popular for our website visitors. In the last few years there have been a range of new procedures and techniques that have come onto the market that are ideal for darker skin tones, where previously some existing procedures were not recommended. In addition to that, Dr. Green has lots of experience working with a variety of skin tones.
Last year PRP (Platelet Rich Plasma) had a big increase in popularity, and this year this procedure builds on that previous increase. More and more individuals are becoming interested in this treatment as it gains in popularity and becomes more mainstream and accepted.
Interestingly both Botox and Tattoo removal has fallen out of the Top 10 as new procedures have become more popular. Botox is still very popular and effective, but is also very competitive, with many places offering it despite not being fully qualified to do so. Seeing a qualified board certified dermatologist such as Dr. Green is important.
Cosmelan is another treatment that has made it into our top ten this year with an increase in interest by 58% on the previous year (particularly in the summer, as per Google data above). This treatment is often used for for Melasma or facial pigmentation, where there is discoloration of the skin.
Treatments that are becoming less popular in 2017
Kybella was one of the more popular options in 2016 and early 2017, but in the last few months, traffic and queries for this has decreased a fair bit. Tattoo removal has also decreased slightly after over a decade of increases.
Another trend that may have passed is “Vampire Facial” which has decreased slightly according to Google Trends.
Our Predictions for 2018
We expect Thermage to be one of the top terms in 2018, as Thermage FLX has already been cited as a “breakout” term and one of the most popular related terms for it (Source* Google Trends). CoolSculpting will continue to be very popular too, as they will continue to advertise on various forms of media in early 2018. Juvederm Voluma has also gained popularity as a cheek filler option in late 2017, and we expect that to continue into 2018 also.
What are your plans for 2018? You can learn more about dermatology treatments and book an appointment with Dr. Michele Green via our contact form, or call 212-535-3088