“Young people are not concerned, for the most part, with their own mortality. The idea of ‘cancer’ seems miles away and not a consequence of their actions today, observes dermatologist Dr. Michele S. Green in this article from U.S. News & World Report. She finds this is particularly true for tanning and other risky behaviors such as smoking and drinking.”
“For skin cancer, if you can point out that they are prematurely aging or wrinkling, they are much quicker to respond and use sun precautions, Green adds. “In today’s world of beauty and glamour, there is such an importance on youth, that even young people know the value in our society of staying ‘young looking.’ “
Dr. Green’s discussion of skin cancer detection and treatment http://www.michelegreenmd.com/medical/skin-cancer-treatment/ is a must-read.